07765406530 martin@mcm2.co.uk
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Entropy in Marketing

The effect of entropy on marketing Entropy, or chaos, always increases. Everything is moving from an ordered state to a more chaotic, less ordered state. There are two simple examples of this, firstly my kitchen. I tidy the kitchen every few days, put things in the...

When a colour isn’t a colour!

We’d all be forgiven for thinking that in terms of colour, blue is blue and red is red, but it seems that depending on what language we speak, our eye perceives colours – and the world – differently than someone else’s. Physically, the human eye can perceive millions...