by liz corlett-moss | Nov 14, 2018 | content marketing, digital marketing
An example of this is in a kitchen. You can tidy a kitchen for 3 hours, washing, drying and placing everything just so. You clean the fridge, the floor and the cupboards, and it’s perfect. Then, an hour later, someone has made a cup of tea. And suddenly, things have...
by liz corlett-moss | Nov 9, 2018 | content marketing, digital marketing
Remember that weighing a turkey won’t get it cooked. Measurement alone serves no purpose. We’ve touched on this before: yes, you need to measure data to note improvement or see what isn’t working, but the data you collect has to have a point and it has to be...
by liz corlett-moss | Nov 2, 2018 | content marketing, digital marketing
This is an old rule, and one that can be really hard to apply in today’s digital environment, but keep at the back of your mind. Generally speaking, it means that it’s best to have some form of measurement of an activity or it’s hard to gauge the value added. You need...
by liz corlett-moss | Oct 28, 2018 | content marketing, digital marketing
If you’re doing well, it’s easy to fall into the trap of becoming a bit arrogant – you think that what you’re doing has to be right because at the moment, it’s working. But what about the future? Instead of guessing at your next step, or just letting it happen, it can...
by liz corlett-moss | Oct 25, 2018 | content marketing, digital marketing
Top Tip: Reducing the words you use in your subject line can help open rates increase. Don’t blather – you just want the person getting the email to be interested enough to open it and follow the call to action. Remember to say clearly who you are and what the...
