The real value of values

In our latest business book group, we got around to discussing the value of an organisation’s values. Now, everyone in the group felt that they had a clear set of values, and very much tried to stick to them. In business, they knew how they wanted to be, how they...

Why do people look down on comics?

Nowadays, when you say you like comics and superheroes, fewer people roll their eyes than they used to. But even today despite their widespread appeal, some – especially adults – look down on people who still like comics and perhaps even perceive them as...

Building or rebuilding resilience.

As with so many things, how businesses have managed to cope with the effects of the pandemic appears to rely on the random luck of the sector they are in or whether they have been in a position to pivot enough to keep going. There is no question that 2020 has taken...

Business Trends in 2021.

It’s no secret that 2020 has been a challenging year for many businesses, so what opportunities and trends might emerge in 2021? Remote working has become the norm for many and workers have become skilled in using apps that were hitherto unheard of. As we emerge from...

Marketing is manipulation.

Marketing is manipulation – fundamentally we manipulate our audience to encourage them to buy our products. Manipulation is an unpopular word, but if we’re honest, we all know that’s what we’re doing. However, it doesn’t necessarily mean that it’s wrong to do it or...