Hard to read, hard to do

Scientifically, the more difficult something is to read, the more difficult we perceive it to be. The difficulty could be a font style which is demanding to read, small unclear print, or even an unfamiliar letter combination that makes a word difficult to say, but the...

The impact of post-literacy

These days, consumers understand and communicate with brands so much through technology and multimedia that it could almost seem that they are post-literate. That for modern consumers, words don’t matter all that much and that literacy – the ability to read and...

Stop trying so hard

We’ve all suffered last-minute nerves before public speaking events, business presentations, interviews, exams, the list goes on. You’ve done your preparation, you’ve got the answers to questions, and you absolutely know that you know your stuff, and yet, no matter...

Using old style media, new style

When the BBC and Netflix collaboration, Dracula, aired in 2020, it was inevitably loved by some and less by others but generally, reviews were favourable. Written in 1897 by Bram Stoker, it’s a well-known story which has been dramatised many times, so how did the BBC,...

Retention or acquisition?

Should your marketing focus on retention or acquisition? It’s a tricky one. The last couple of years have inevitably focused on customer retention as many businesses have been fighting to survive. As we come up for air however, thoughts are turning towards new...