Marketing maturity? What, how, and when?

A recent study by Heinz Marketing and Integrate has looked at the how and why of marketing maturity in an environment driven by consumers. As consumers are increasingly somewhere on a spectrum between digitally fluent or at least more digitally astute, businesses need...

Personalisation counts

Using a data-based approach to tailor a personalised offer to individual prospects by using data, can encourage them to purchase. The trick is how you define personalisation and what form it takes. Of course, it’s not like buying a made to measure suit – no one...

Losing clients

It’s fair to say that in a way, the day you get a client is the day you start losing them. There is a scene in Mad Men – a drama about one of New York’s most prestigious, high-pressure, Madison Avenue advertising agencies, set in the 1960s – in which they...

The Consistency Principle

Continuing the TV theme of the previous blog, why did my wife and I watch ‘Raised by Wolves’, all the way through to the end, when we started thinking it wasn’t that great after about 2/3 episodes? More recently, we watched ‘Losing Alice’ on Apple TV. Originally it...

Why don’t they love you any more?

So, why do people stop loving your product? When I was 13, the TV show I loved above all others was…wait for it…Blake’s 7. I never missed a week, and my devotion was total – until the final episode in which the main characters were killed off and I was very upset! At...