Building or rebuilding resilience.

As with so many things, how businesses have managed to cope with the effects of the pandemic appears to rely on the random luck of the sector they are in or whether they have been in a position to pivot enough to keep going. There is no question that 2020 has taken...

Business Trends in 2021.

It’s no secret that 2020 has been a challenging year for many businesses, so what opportunities and trends might emerge in 2021? Remote working has become the norm for many and workers have become skilled in using apps that were hitherto unheard of. As we emerge from...

Marketing is manipulation.

Marketing is manipulation – fundamentally we manipulate our audience to encourage them to buy our products. Manipulation is an unpopular word, but if we’re honest, we all know that’s what we’re doing. However, it doesn’t necessarily mean that it’s wrong to do it or...

How to Create Copy that Sells.

I’ve just listened to a really interesting podcast hosted by Michael Stelzner and Ray Edwards on Social Media Examiner, and while I don’t necessarily agree with it all, there’s loads of stuff to think about that we could find genuinely useful when it comes to writing...