The Joy of Bob Ross

by mcm2 | Dec 18, 2020 | marketing theory

Bob Ross – the softly spoken marketing genius. For many of us, when we hear the name Bob Ross, we think of two things. Fluffy little clouds, and big hair. The American painter, who for years charmed the world with his series “The Joy of Painting,” is synonymous with a...

Building or rebuilding resilience.

by mcm2 | Dec 15, 2020 | marketing theory

As with so many things, how businesses have managed to cope with the effects of the pandemic appears to rely on the random luck of the sector they are in or whether they have been in a position to pivot enough to keep going. There is no question that 2020 has taken...

Business Trends in 2021.

by mcm2 | Dec 15, 2020 | marketing theory

It’s no secret that 2020 has been a challenging year for many businesses, so what opportunities and trends might emerge in 2021? Remote working has become the norm for many and workers have become skilled in using apps that were hitherto unheard of. As we emerge from...

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