07765406530 martin@mcm2.co.uk
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How to Create Copy that Sells.

I’ve just listened to a really interesting podcast hosted by Michael Stelzner and Ray Edwards on Social Media Examiner, and while I don’t necessarily agree with it all, there’s loads of stuff to think about that we could find genuinely useful when it comes to writing...

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Entropy always increases.

An example of this is in a kitchen. You can tidy a kitchen for 3 hours, washing, drying and placing everything just so. You clean the fridge, the floor and the cupboards, and it’s perfect. Then, an hour later, someone has made a cup of tea. And suddenly, things have...

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Work on your subject line.

Top Tip: Reducing the words you use in your subject line can help open rates increase. Don’t blather - you just want the person getting the email to be interested enough to open it and follow the call to action. Remember to say clearly who you are and what the email’s...

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