07765406530 martin@mcm2.co.uk
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Entropy always increases.

An example of this is in a kitchen. You can tidy a kitchen for 3 hours, washing, drying and placing everything just so. You clean the fridge, the floor and the cupboards, and it’s perfect. Then, an hour later, someone has made a cup of tea. And suddenly, things have...

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Work on your subject line.

Top Tip: Reducing the words you use in your subject line can help open rates increase. Don’t blather - you just want the person getting the email to be interested enough to open it and follow the call to action. Remember to say clearly who you are and what the email’s...

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Marketing is manipulation.

Marketing is manipulation – fundamentally we manipulate our audience to encourage them to buy our products. Manipulation is an unpopular word, but if we’re honest, we all know that’s what we’re doing. However, it doesn’t necessarily mean that it’s wrong to do it or...

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