How Netflix uses data to make shows you want to watch – before you even know you want to watch them.

by mcm2 | Jan 14, 2021 | Uncategorized

We are all familiar with places like YouTube and Netflix recommending videos based on our viewing history. If you watched The Silence of the Lambs all the way through, there is a good chance you will enjoy Red Dragon, and so Netflix may well add it to your recommended...

The Stockdale Paradox

by mcm2 | Jan 6, 2021 | Uncategorized

The optimist vs the realist. Two types of people, with personalities regarded as opposites of one another, just like left and right, or up and down. Totally incompatible points of view. And yet, in the face of overwhelming odds, this seemingly impossible mindset is...

How did Marvel use viral marketing effectively?

by mcm2 | Dec 22, 2020 | marketing theory

For many of us, it is hard to imagine a time when superhero movies did not dominate the popular culture. Since the release of Iron Man in 2008, Marvel movies and the cinematic universe have become an entertainment juggernaut and their movies rank highly amongst the...

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