How to Create Copy that Sells.

by mcm2 | Feb 12, 2019 | content marketing, digital marketing

I’ve just listened to a really interesting podcast hosted by Michael Stelzner and Ray Edwards on Social Media Examiner, and while I don’t necessarily agree with it all, there’s loads of stuff to think about that we could find genuinely useful when it comes to writing...

So what is ‘Google Trends’, and how can you use it?

by mcm2 | Feb 7, 2019 | content marketing, digital marketing

Google Trends is a free service provided by Google, which basically allows you to see how often a keyword or term is searched for by analysing different search queries over time. This allows you to get an understanding of how popular various search terms have become,...

What is ‘Answer the Public’, and how can we use it?

by mcm2 | Feb 7, 2019 | content marketing, digital marketing

Answer the Public is a tool that allows you to visualise search queries, helping you to see exactly what your target audience is looking for – basically it performs an automated autocomplete. It fetches and maps the keyword suggestions/predictions that you see when...

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