The Stockdale Paradox

by mcm2 | Jan 6, 2021 | Uncategorized

The optimist vs the realist. Two types of people, with personalities regarded as opposites of one another, just like left and right, or up and down. Totally incompatible points of view. And yet, in the face of overwhelming odds, this seemingly impossible mindset is...

How did Marvel use viral marketing effectively?

by mcm2 | Dec 22, 2020 | marketing theory

For many of us, it is hard to imagine a time when superhero movies did not dominate the popular culture. Since the release of Iron Man in 2008, Marvel movies and the cinematic universe have become an entertainment juggernaut and their movies rank highly amongst the...

The Joy of Bob Ross

by mcm2 | Dec 18, 2020 | marketing theory

Bob Ross – the softly spoken marketing genius. For many of us, when we hear the name Bob Ross, we think of two things. Fluffy little clouds, and big hair. The American painter, who for years charmed the world with his series “The Joy of Painting,” is synonymous with a...

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