Are we living in a virtual world?

by mcm2 | Feb 6, 2020 | content marketing, digital marketing

If this is the case, then one possibility is that we are like a version of The Sims, and everything, including us, is virtual. But this would seemingly require the actual creation of a conscious mind within a machine, something which, from a technological perspective,...

Marketing is manipulation.

by mcm2 | Jan 10, 2020 | content marketing, digital marketing

Marketing is manipulation – fundamentally we manipulate our audience to encourage them to buy our products. Manipulation is an unpopular word, but if we’re honest, we all know that’s what we’re doing. However, it doesn’t necessarily mean that it’s wrong to do it or...

How to increase engagement using marketing technology.

by mcm2 | Jul 6, 2019 | content marketing, digital marketing

IMost new marketing technology is being driven with engagement at the forefront of the developer’s minds. After all, engagement is key to any good piece of marketing. It isn’t enough to have a presence online, you need the interactions to lead to increased visibility....

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