Knowing when to say no.

‘I’m as proud of what we don’t do as I am of what we do.’ Steve Jobs Sometimes it’s just as important to know what we don’t or can’t do as it is to know what we do and can. If we don’t recognise our limits then we run the risk of taking things on which are outside our...

Hanlon’s Razor – A great way to improve relationships

Many of us are familiar with Occam’s Razor: the principle that suggests that when there is more than one explanation for something, the one with the fewest assumptions is more likely to be accurate. Basically – keep it simple. But perhaps many of us are less...

Being Stood Up

Having been stood up three times in the last two weeks for a Zoom meeting, it made me wonder how long you should wait before you close it and what, in general, Zoom etiquette actually is. My personal reaction is that you wait about 10 minutes – but is this enough?...

What is the MoSCoW Method?

This technique was shared with me by a friend of mine, Dominic Lusardi, an entrepreneur, digital expert. It’s a simple prioritisation method (originally created by Dai Clegg during his time as a software development expert at Oracle Corporation) by which he assesses...

Why your marketing might not be working.

We often take on clients who think that their marketing is not working. It’s not doing what it’s supposed to do which fundamentally is to generate more sales and more business. Sometimes this is because they are not measuring the results and so, oddly, don’t realise...