Top Tip: Reducing the words you use in your subject line can help open rates increase. Don’t blather – you just want the person getting the email to be interested enough to open it and follow the call to action. Remember to say clearly who you are and what the email’s about.
The last thing you want is for someone to open it when they don’t want to because you’ll increase your open rate and decrease your click through rate which is utterly pointless.
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