Search Engine Optimisation for SME’s


Date – April 23, 2020

Start Time – 10:00 am

End Time – 12:00 pm

Price – - Free

Venue – Online - Via Zoom

Search Engine Optimisation For SME’s

This session covers the basics of search engine optimisation, showing how it works, what to do and what not to do.

Moving your website up the google rankings is probably the single most important thing (from a marketing perspective) that any business can do, it is also the area SME’s are most likely to be ripped off.

We will ensure that attendees are able to understand what it is that they need to do, and how to avoid unscrupulous vendors. We will ensure they understand why they need to focus on SEO, and exactly what to do to maximise their opportunity.

Participants will be taught specific core principles, which they can then apply straight away, as well as practical tips and techniques.


  • Review of SEO ā€“ why does it matter?
  • How to measure your SEO performance.
  • The elements of the Google algorithm.
  • What you need to do to crawl up the Google rankings.
  • How to implement a content strategy and what to do.
  • Using social media to maximise your SEO.
  • A checklist ā€“ so what do I do now?

The session will empower participants to ask the right questions of any supplier and have an understanding of how long work should take, and so avoid being over charged.


As this is the 2nd training session we’ve run on ZOOM, to be honest, we’ve no idea how it’ll go! Hopefully, very well – and in our defence, the face-to-face ones have been really successful!

So, people who book on are guinea pigs – but, it is free after all!

There are no places left, please email me, we will put on more courses if there is enough interest!

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MCM2 | Digital Marketing Agency Cheshire | Robot