Knowing when to say no.

‘I’m as proud of what we don’t do as I am of what we do.’

Steve Jobs

Sometimes it’s just as important to know what we don’t or can’t do as it is to know what we do and can.

If we don’t recognise our limits then we run the risk of taking things on which are outside our area of expertise, that at best we do mediocrely and at worst, badly.

The difficulty is, when we’re running a business and want to deliver and overdeliver to clients and customers, it’s hard not simply to say ‘yes’ to a request, then worry about how we’re going to fulfil it later.

Of course, it’s possible that we might excel in delivering the added or new requirement, but it’s more likely that we fulfil it to a satisfactory – or reasonable – level. The problem then is that delivery at a satisfactory or even reasonable level still reduces the average, meaning that the service you excel in doesn’t look quite so good as it would by itself. Sometimes, less is more.

It’s a bit like watching a longer film that is good with some brilliant bits, in contrast to a shorter film that is brilliant from start to finish – and you know which one you’d recommend to a friend.

Initially, when a client’s needs align perfectly with what we can deliver, we are at the optimum point of mutual benefit in the business relationship. But it’s when we say yes to things that don’t align perfectly that the relationship runs the risk of becoming unstuck. If the client or customer starts to lose faith in our ability to deliver, that faith can be difficult to regain.

So, the takeaway here is know your strengths and weaknesses and be willing to acknowledge them openly to your client. That way, you don’t overpromise, under deliver and subsequently lose their trust.

In business, as in most things, authenticity and honest self-awareness count a great deal more than many would have us believe.

The best restaurants tend to offer quite limited menus.

Marketing maturity? What, how, and when?

A recent study by Heinz Marketing and Integrate has looked at the how and why of marketing maturity in an environment driven by consumers. As consumers are increasingly somewhere on a spectrum between digitally fluent or at least more digitally astute, businesses need...

read more

Personalisation counts

Using a data-based approach to tailor a personalised offer to individual prospects by using data, can encourage them to purchase. The trick is how you define personalisation and what form it takes. Of course, it’s not like buying a made to measure suit - no one could...

read more

MCM2 – no nonsense digital marketing agency in Cheshire.

We provide full-service digital marketing, including, email marketing, pay per click, content, seo, design, web building and strategy.

Marketing maturity? What, how, and when?

A recent study by Heinz Marketing and Integrate has looked at the how and why of marketing maturity in an environment driven by consumers. As consumers are increasingly somewhere on a spectrum between digitally fluent or at least more digitally astute, businesses need...

read more

Personalisation counts

Using a data-based approach to tailor a personalised offer to individual prospects by using data, can encourage them to purchase. The trick is how you define personalisation and what form it takes. Of course, it’s not like buying a made to measure suit - no one could...

read more

So, what are the 4 golden questions?

This is a technique shared with me by Ian Kinnery, an exceptional business coach based in the North East. We run a business book group, and every month we attendees are ‘made’ to read a book that we wouldn’t normally read. Because we’re all quite experienced in...

read more