Marketing is like going on a date.

  • Marketing is like going on a date – our whole approach to marketing is based on this principle and we use these stages we are going to use to break down marketing into manageable
  • Before the date – Hygiene Factors – make sure you look presentable, have things to say and do and decide on where you want to go. Remember a few things – firstly, where you go depends on the likelihood of success – and what you wear and how you present yourself will change depending on where you’re going. You’d dress differently for a speed-dating event than going to a bar.
  • Arrive – First Contact – they see you, you see them, so you need to make a good impression.
  • Attract – you smile, glance, make some form of contact to gauge your chance of success. That initial opening/contact is vital, but if it’s clumsy and inappropriate you will not get your date.
  • Engage – then talk. Be interesting – ask questions and be interested in the answers. Slowly build the connection, let them know you’re interested, and try to work out if they are likely to be responsive to your ‘close’.
  • Close – you have to do something – not asking means you have wasted your time.
  • Deliver – you have to deliver an exceptionable and memorable performance.
  • Assess – at this stage, you have to decide whether you want to see them again. Do they want to see you again, and if so what are you going to do about it?

So how do we translate this into marketing?

             Before the date – Hygiene Factors – The things you need to do before you go out and communicate with customers. Is your website ready and good enough? Do you have business cards, comp. slips, headed paper, or a brochure? Are the processes in place to support the sale? Do you have an email footer set up, a database? Is your product, and your product experience, right? Don’t spend money on marketing unless you have your hygiene factors in place.

             Arrive – First Contact – The first time a customer or prospect interacts with your brand. It could be an advert, your website, your Google listing. Or it could be a phone call, the first meeting, the first time they see you walk into the office or drive into the car park. It could be them checking you out on LinkedIn or Facebook.

           Attract – ‘Attract’ is the point where you first get them interested. They have noticed you, now you have to make them want to talk to you.

            Engage -This is when you build your relationship – across multiple marketing channels. It’s the time when you develop your customer, get them interested in you, and make it likely that when you ask for the business, the reply will be yes.

           Close – Asking for the business. This is the point of purchase. If you are an ecommerce site, then these are all the points around the purchase: the measuring and the analysing to make sure that your product can be bought, easily and quickly.

Deliver – you have to deliver – your performance has to be exceptional and memorable – exceeding their expectations where possible.

           Assess – How are you going to continue the relationship and build brand loyalty? Think of your touchpoints.

MCM2 provide full-service digital marketing, including, email marketing, pay per click, content, seo, design, web building and strategy.

MCM2 – no nonsense digital marketing agency in Cheshire.

Carmen Dias

I recently booked onto the: 'Marketing Tactics - what to do, when to do it, and why you should' - facilitated by Martin and all I can say is that I've never enjoyed a full day training so much! It was a relaxed, informative of course, but most of all, engaging.

He planned the breaks out perfectly, keeping us refreshed! He used fun and creative ways to help us understand the multiple layers of what marketing is really all about. I usually dread training in fear of awkward breakout rooms, and being put on the spot but luckily Martin had found a natural way to make us feel comfortable to engage without all the awkwardness and anxiety!

Not once did I feel uncomfortable like I do in most training sessions. I'd highly recommend this course and any other with mcm2.

The years of experience, knowledge and enriching content along with all the fun made this easily one of the best courses I'd been on! 😀

Tim Watkins

Martin tutored the marketing module for the Director Development programme at University of Salford.

The module was a highlight of the programme, delivered with great insight, experience, knowledge, humour, and inspiration.

A genuine master of his trade.

Jessica Atkinson

I attended the "Marketing Tactics" training event and Martin shared some quality tips and advice. I would definitely recommend his expertise to any size business - he knows it all and has a great sense of humour!

We hope to work with him again in the future. Thanks Martin!

Suzanne Miller

I have attended several of Martins courses and each has always provided me with new fresh ideas and strategies to implement into my business.

He delivers the information in a way that is engaging and easy to process, and always makes time to answer any questions raised. His expertise and level of knowledge in all areas of marketing means he can provide the correct level of information to the course delegates irrespective of their experience.


Great courses, always a benefit, and always come away feeling inspired and positive about future marketing projects.

Genghis Perriman

Martin has provided RB Plant with an excellent value adding service in the time he has been working with us.

Not only knowledgeable but dynamic, applying his skills and experience in the most pragmatic way, Martin gets things done and always keep us abreast of progress.

We have seen a significant increase in enquiries since engaging his services.

Mark Littler

Martin set up my Google AdWords for me and I cannot thank him enough. He made the whole process simple and easy to understand. He also gave me lots of useful hints and tips about how to move forward with my marketing.

Through my AdWords campaign that Martin set up for me I have won hundreds of new clients and his part in this really cannot be overstated.

Use with every confidence that he will win your business more work!

Matt Mounsey

Great working with Martin. He built our website in the height of the pandemic so we we're only able to have a couple of zoom calls for him to gauge an idea of what we wanted and he delivered something we were really pleased with.

He proposed lots of ideas which gave us inspiration and helped shape the end product.

6 months down the line when we manage to mess things up, I emailed Martin for help and he responded instantly to fix the problem without charging us further.

Katrina May Celebrant

After meeting Martin through one of his outstanding workshops I decided I required a superior web site, business cards and flyers.
Martin excelled my expectations even higher.

He presented me with a web site that was more than perfect,business cards that yet again are faultless.
He has patience of a saint and knowledge that is exceptional.
If you ever think you can do it first hand yourself.
Think again !!!
Get in touch with Martin you'll be leaving it in expert hands.

Sofia Warlow

We attended the Digital marketing workshops run by Martin on behalf of Reaseheath College and it was just brilliant.

Martin is extremely knowledgable, understands the growing pains of small businesses, their drive to market their products/services to a wider audience, but their restriction of time and budget. He guided us through our options, made us aware of the pitfalls and supported us to develop a plan of action. He has provided invaluable insight and food for thought.

He has given the confidence to push our perceived barriers and to effectively market our business. We can't thank Martin enough for his time, support and expertise!

Emma Bird

Martin and his team have been absolutely amazing. Taking over the running of my business website and on going business support.

Nothing is too much trouble and Martin has shown me how results can be reached….

Best decision I made was moving my website management seo over to MCM2 . Thanks

Anthony B

After many bad experiences with marketing companies either just not understanding our brand or overcharging us and providing nothing we were recommended Martin at mcm2 and what a delight, Martin listens and is fair.

He suggests what is best for our business and, not his own pocket.

He is very amiable, and he has a conversation with you rather than talks at you (unlike many other marketing “experts” I have met with) I can't recommend him enough. A true diamond in the rough.

Rachel Billington

I attended a digital marketing workshop led by Martin and really benefitted from the course. Martin's presentation gave me a clearer understanding of digital marketing, and I found it useful that it was tailored to our small business.

Martin was very informative and shared a lot of practical tips which I hope to implement going forward. Thanks Martin!

David Bretnall

I've just finished a 2 part online Social Media Marketing course hosted by Martin from his company MCM2. The course was really interesting and well presented and gives a really good insight into what I originally thought be quite a daunting and scary phenomenon.

Thanks to Martin I have now overcome this and learnt the basic do's and don'ts and how to create a relative straight forward strategy that will work for my business without it costing too much of my valuable time.

It's a must if you are just starting off, like me, or even if you have been running a business for a while.

Brew and Tucker

I met Martin through a recommendation from a friend of mine and I’m really glad I did. From our first catch up Martin was super easy to talk to and also cut the jargon.

No ‘tech speak’, no ‘up-selling’, just good advice. He was supportive through the whole process and continues to be so.

Lizzie Green

Attending one of Martin's courses is always a pleasure, not only is it informative, it is entertaining.

You come away feeling like you've learnt something that you can immediatley put into practise.

Sharon Shelbourne

Attended two sessions of a social media marketing course with Martin which was delivered virtually.

Complete with slides and an interactive iPad to explain how to get the most out of all your platforms. Lots of tips and expertise on finding your voice, creating meaningful content, fostering brand awareness and increasing traffic plus lots more.

Excellent use of my time!!

Amy Rogerson

I’ve used Martin numerous times now to help me set up websites. He is superb and always gets the job done in no time at a great price as well.

He is my go-to person for any work like this and is always very reliable.

Alex Morrisroe

Martin ran a very comprehensive marketing workshop. I would definitely recommend him for training and marketing support.