What do you do?.
Customers come to us when they need some help with their marketing efforts. They may be in a period of growth and are just not sure what to do, or be well established brands that want a fresh, honest, perspective on things.
We work with a lot of start ups who have got the basics in place, but have hit some stumbling blocks when working with marketing and need some support and guidance to move to the next level. We also work with a lot of people who are not sure they are getting value for money or who, to be honest, are worried that they are being taken advantage of.
We have years of digital marketing and traditional marketing experience, covering every aspect of the marketing mix, having worked across a range of brands and market sectors. We apply this knowledge to our clients, be they a small business selling cakes from their kitchen or a long established IT company.
We like to work with businesses that want someone who knows exactly what they are doing and doesn’t charge too much for it.
Many of our clients are local companies who want confidence that they are getting best advice. They appreciate working with an honest company that treats them and their budgets with respect.
Design services - brochures leaflets and marketing collateral
We produce high quality designs that represent your brand. And we don’t stop until it’s right.
Through communication, discussion and years of experience, we help you present your brand as a complete alliance of the elements needed to create a strong corporate identity.
Basically, it’s the electronic version of direct mail and its big advantage is that you can personalise it to target specific groups or individuals – keeping them informed and building customer loyalty.
Done properly, email marketing can be a powerful and effective instrument.
Website design and build
We have a wealth of experience in designing, building and developing websites. We work closely with you from the initial identification of your goals through to style, design, message and relevance to your audience until you are 100% happy with the final result.
We know what we’re doing and we don’t charge the earth.
We will analyse your business, understand what motivates your customers and then help you put in place strategies relevant to the services and products you offer to achieve your goals, increase your profitability and get the absolute best results from your marketing efforts.
We make what you do work.
We help you align your business objectives with your brand strategy, and then develop your ability to communicate your brand while continually strengthening its presence.
This includes working on your business strategy, identifying and researching your target audience, developing your brand positioning realistically, implementing your messaging strategy, your content marketing strategy and your website. Simple.
Traditionally, it took the form of paper adverts through the post, telemarketing or point of sale – and it still does, but these days direct email marketing is key. It targets a specific audience, enables you to make best use of your budget whatever its size, maintains your relationship with current clients, focuses your loyalty strategies, explores new opportunities and measures your results.
It couldn’t be further from a shot in the dark.
Paid for search - Pay per click
Pay per click is probably the form of advertising that we are all most familiar with because we see it every day. Most commonly found on search engines like Google, it is the advertising that appears at the top of the page whenever you search for something.
So, if you are looking for a dog grooming company in Cheshire, and type in ‘dog groomer Cheshire’ then probably three adverts appear at the top of the page. If you click on the advert, you visit their website, and the company pays Google.
Done right it can be an incredibly effective marketing technique driving valuable traffic to your website for relatively little cost. Done wrong it can cost you a lot of money and not deliver very much at all.
Organic Search - SEO
Since most people search for things on Google and since most people will never go past the first page of results getting on to page 1, and in fact, getting in the first 5 results, has never been so important.
Get on the first page and the traffic to your site will increase. Get to number 1 and it should go through the roof.
SEO is one of those areas where people are most likely to be ripped off. Companies will happily take your money and do nothing for it, so be careful who you work with!
It is giving your audience something useful, for free, on the understanding that they are smart enough to join the dots back to you and in the end, buy your services.
It’s great for SEO and provides the basis of your social media strategy and your email strategy.
Mentoring and development
Sometimes people need a little help and support, and we provide it. Whether it is taking a newly appointed, inexperienced member of the team through the key basics, supporting business owners on marketing strategy or just providing a sounding board for ideas and issues, we work with our clients at all levels to help them develop their business.
Social media marketing
There is a view in many companies that they have to be on social media. That they have to post things on Twitter, LinkedIn, Facebook, Pinterest, Instagram and just about everything else as well.
We develop logical, structured social media programmes for people which support the business, deliver on objectives and don’t burn up huge amounts of time.
There are thousands, if not millions, of websites you could advertise on which would give you site traffic and hopefully sales. The trick is to find the right place to go, for the right budget, at the right time.
A small, regular advert on the right site should give you better results than a huge, expensive ad on the wrong one.
Marketing training and development
With years of experience across many industry segments, we offer marketing training and development at different levels.
Specifically, for start-ups through to small to medium businesses, we provide the support and training you need.
We cover topics such as SEO, Google Analytics, Google Adwords, social media marketing and email marketing. We help you to help yourself.
Online reputation management
Nowadays, with the growth of the internet and social media, online reputation management refers to search results and focuses on managing your product or service search results in the digital arena. Getting you to, or near, the top.
Online review management
90% of us read online reviews, 88% of us trust them as much as any other recommendation, 72% of us say that they trust a business more if its reviews are positive, 92% of us say that we’ll use a local business if it has at least a 5-star rating and 72% of us will only act after reading a positive review.
Managing reviews carefully to boost your online reputation is crucial, and we can help you pay attention.
We can identify your key priorities and put in place strategies to help you meet your objectives in a timely, cost-effective way. We know.
It is challenging, but we are experts in GDPR compliance and can help you through the maze, safely.
Database development and management
We can help you create and manage your database, tailoring it specifically to your needs and enabling you to maximise its impact on your business.