What is the MoSCoW Method?

This technique was shared with me by a friend of mine, Dominic Lusardi, an entrepreneur, digital expert. It’s a simple prioritisation method (originally created by Dai Clegg during his time as a software development expert at Oracle Corporation) by which he assesses and determines what needs to be done in any project he undertakes, large or small, as a way of understanding and managing priorities:

• What Must we do?
• What Should we do?
• What Could we do?
• What do we Want to do?

This approach provides a clear way to scope out and determine what is mandatory and necessary, and what is desirable, on any project.

Obviously, this provides quite a robust yet flexible framework to really target requirements.

The ‘must-dos’ focus on any compliance, health and safety or legal essentials without which the solution is unviable and therefore the project is undeliverable. As the project delivery date is irrelevant unless these issues are solved and the project requirements are met, the ‘must-dos’ are inevitably mandatory.

The ‘should-dos’ focus on what’s important but not fundamental to the project’s success, what the project is diminished without but still remains viable, or what isn’t deliverable yet so may need a long or short-term workaround. The project can still be fulfilled without them, but they would add notable value.

The ‘could-dos’ consider what isn’t by any means critical to the project but is nevertheless desirable, or what, if omitted, would have less impact than leaving out a ‘must-do’. They’re not fundamental to the project’s success but they would still add value.

The ‘wants’ could be seen as a way to drill down better on the previous, more important ‘must’, ‘should’, and ‘could’ aspects of the project. At the same time, they acknowledge what will not be delivered this time and manage expectations to prevent the project’s remit increasing by stealth. The ‘wants’ could become, in turn, a priority at a later date.

What is crucial is that the different stakeholders involved are aligned when it comes to the project’s objectives and priorities.

Hard to read, hard to do

Scientifically, the more difficult something is to read, the more difficult we perceive it to be. The difficulty could be a font style which is demanding to read, small unclear print, or even an unfamiliar letter combination that makes a word difficult to say, but the...

read more

The impact of post-literacy

These days, consumers understand and communicate with brands so much through technology and multimedia that it could almost seem that they are post-literate. That for modern consumers, words don’t matter all that much and that literacy - the ability to read and write...

read more

MCM2 – no nonsense digital marketing agency in Cheshire.

We provide full-service digital marketing, including, email marketing, pay per click, content, seo, design, web building and strategy.

Hard to read, hard to do

Scientifically, the more difficult something is to read, the more difficult we perceive it to be. The difficulty could be a font style which is demanding to read, small unclear print, or even an unfamiliar letter combination that makes a word difficult to say, but the...

read more

The impact of post-literacy

These days, consumers understand and communicate with brands so much through technology and multimedia that it could almost seem that they are post-literate. That for modern consumers, words don’t matter all that much and that literacy - the ability to read and write...

read more

Stop trying so hard

We’ve all suffered last-minute nerves before public speaking events, business presentations, interviews, exams, the list goes on. You’ve done your preparation, you’ve got the answers to questions, and you absolutely know that you know your stuff, and yet, no matter...

read more