by liz corlett-moss | Feb 12, 2019 | content marketing, digital marketing
I’ve just listened to a really interesting podcast hosted by Michael Stelzner and Ray Edwards on Social Media Examiner, and while I don’t necessarily agree with it all, there’s loads of stuff to think about that we could find genuinely useful when it comes to writing...
by liz corlett-moss | Feb 7, 2019 | content marketing, digital marketing
Google Trends is a free service provided by Google, which basically allows you to see how often a keyword or term is searched for by analysing different search queries over time. This allows you to get an understanding of how popular various search terms have become,...
by liz corlett-moss | Feb 7, 2019 | content marketing, digital marketing
Answer the Public is a tool that allows you to visualise search queries, helping you to see exactly what your target audience is looking for – basically it performs an automated autocomplete. It fetches and maps the keyword suggestions/predictions that you see when...
by liz corlett-moss | Nov 14, 2018 | content marketing, digital marketing
An example of this is in a kitchen. You can tidy a kitchen for 3 hours, washing, drying and placing everything just so. You clean the fridge, the floor and the cupboards, and it’s perfect. Then, an hour later, someone has made a cup of tea. And suddenly, things have...
by liz corlett-moss | Nov 9, 2018 | content marketing, digital marketing
Remember that weighing a turkey won’t get it cooked. Measurement alone serves no purpose. We’ve touched on this before: yes, you need to measure data to note improvement or see what isn’t working, but the data you collect has to have a point and it has to be...
by liz corlett-moss | Nov 2, 2018 | content marketing, digital marketing
This is an old rule, and one that can be really hard to apply in today’s digital environment, but keep at the back of your mind. Generally speaking, it means that it’s best to have some form of measurement of an activity or it’s hard to gauge the value added. You need...
