content marketing Archives

So, what are the 4 golden questions?

by mcm2 | Nov 29, 2021 | content marketing

This is a technique shared with me by Ian Kinnery, an exceptional business coach based in the North East. We run a business book group, and every month we attendees are ‘made’ to read a book that we wouldn’t normally read. Because we’re all quite experienced in...

Try to create Love and Lust in your customers (perhaps not literally).

by mcm2 | Sep 15, 2020 | content marketing, digital marketing

If they love you, they will buy from you, if they lust after your product, they will buy more, they’ll buy it sooner and they’ll tell their friends. With social media, you have the opportunity to give and receive the instant feedback and connections with your...

Traditionally, there are 4Ps of marketing: price, place, product and promotion.

by mcm2 | Aug 6, 2020 | content marketing, digital marketing

Most people think of promotion or advertising when they think of marketing – they forget the price, place and product itself. Firstly, you have to get your product (either goods or services) right. This means doing extensive research on its lifecycle which...

Never, ever build your business on something you don’t own.

by mcm2 | Jul 25, 2020 | content marketing, digital marketing

Certainly, use Facebook, Twitter, LinkedIn and YouTube, but never rely on them because the rules can change, so don’t build your business on them – especially not in the long term. Use them to drive traffic and to generate leads but make sure that your own...

Are we living in a virtual world?

by mcm2 | Feb 6, 2020 | content marketing, digital marketing

If this is the case, then one possibility is that we are like a version of The Sims, and everything, including us, is virtual. But this would seemingly require the actual creation of a conscious mind within a machine, something which, from a technological perspective,...

Marketing is manipulation.

by mcm2 | Jan 10, 2020 | content marketing, digital marketing

Marketing is manipulation – fundamentally we manipulate our audience to encourage them to buy our products. Manipulation is an unpopular word, but if we’re honest, we all know that’s what we’re doing. However, it doesn’t necessarily mean that it’s wrong to do it or...

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So, what are the 4 golden questions?

Try to create Love and Lust in your customers (perhaps not literally).

Traditionally, there are 4Ps of marketing: price, place, product and promotion.

Never, ever build your business on something you don’t own.

Are we living in a virtual world?

Marketing is manipulation.

About us

Get in touch

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