by admin2898 | Feb 6, 2020 | content marketing, digital marketing
If this is the case, then one possibility is that we are like a version of The Sims, and everything, including us, is virtual. But this would seemingly require the actual creation of a conscious mind within a machine, something which, from a technological perspective,...
by liz corlett-moss | Jan 10, 2020 | content marketing, digital marketing
Marketing is manipulation – fundamentally we manipulate our audience to encourage them to buy our products. Manipulation is an unpopular word, but if we’re honest, we all know that’s what we’re doing. However, it doesn’t necessarily mean that it’s wrong to do it or...
by admin2898 | Jul 6, 2019 | content marketing, digital marketing
IMost new marketing technology is being driven with engagement at the forefront of the developer’s minds. After all, engagement is key to any good piece of marketing. It isn’t enough to have a presence online, you need the interactions to lead to increased visibility....
by liz corlett-moss | Feb 12, 2019 | content marketing, digital marketing
I’ve just listened to a really interesting podcast hosted by Michael Stelzner and Ray Edwards on Social Media Examiner, and while I don’t necessarily agree with it all, there’s loads of stuff to think about that we could find genuinely useful when it comes to writing...
by liz corlett-moss | Feb 7, 2019 | content marketing, digital marketing
Google Trends is a free service provided by Google, which basically allows you to see how often a keyword or term is searched for by analysing different search queries over time. This allows you to get an understanding of how popular various search terms have become,...
by liz corlett-moss | Feb 7, 2019 | content marketing, digital marketing
Answer the Public is a tool that allows you to visualise search queries, helping you to see exactly what your target audience is looking for – basically it performs an automated autocomplete. It fetches and maps the keyword suggestions/predictions that you see when...
