Are you the only one?
Here’s a challenge: if you had to fill in the following blanks, what would you put? My brand is the...
Your sustainable competitive advantage (SCA) Part 1
Fundamentally, no matter what its product or service, every business wants to increase sales and improve its profit...
Do more and less
This is an exercise we do with all of our coaching and mentoring clients. It's one of the areas we talk about when...
Our Strategy Business Model for SMES
This is the business model we use when we are discussing strategy with any SME, or startup. It covers the 6 main areas...
Embrace the chaos – part 2
If there is one undeniable law of the universe it's that entropy always increases. Entropy - or chaos - is the natural...
Embrace the chaos – Part 1
When we are delivering our Business Strategy course - specifically aimed at SMEs and startups - we talk a lot about...
Your A, B, C and D players
We do an exercise with all of our coaching clients enabling them to look at their staff (we also do the same or...
Fonts and Colours are important 2
In the previous blog post, we referred to our marketing tactics course in which we talked about brand, it's...
Fonts and colours are important
We recently ran a marketing tactics course for small business and startups and the first part focuses on brand - how...