07765406530 martin@mcm2.co.uk

Welcome to MCM2 – marketing agency in Cheshire

If you always do what you’ve always done…

…you’ll always get what you’ve always got…

…unless things change.

We have years of digital marketing and traditional marketing experience covering every aspect of the marketing mix having worked across a range of brands and market sectors. Although a specialist digital and content marketing agency, we also support a range of companies across the entire marketing mix.

We like to work with businesses who – to be honest – want someone that knows exactly what they are doing and doesn’t charge too much. Many of our clients are local companies who want confidence that they are getting best advice.

After meeting Martin through one of his outstanding workshops I decided I required a superior web site, business cards and flyers. Martin excelled my expectations even higher.He presented me with a web site that was more than perfect,business cards that yet again are faultless.He has patience of a saint and knowledge that is exceptional.If you ever think you can do it first hand yourself. Think again !!!Get in touch with Martin you'll be leaving it in expert hands.
Katrina May
Katrina May
17:27 01 Nov 18
Martin has a wealth of experience after 27 years in the industry and it shows!! He’s a real expert so you know you’re in safe hands and he has really gone over and above to help me understand how I can optimize my website performance!
Rebecca Hartley
Rebecca Hartley
22:27 27 Feb 18
Martin presented his Digital Marketing Masterclass with knowledge and enthusiasm. I learnt a lot and would recommend it highly.
Simon Griffin
Simon Griffin
09:15 09 Feb 18
Martin has provided us with valuable insight as to how we can maximise our marketing budget and effectively use Adwords. Thanks Martin
Beehive Healthcare
Beehive Healthcare
17:50 17 Nov 17
I attended a digital marketing workshop led by Martin and really benefitted from the course. Martin's presentation gave me a clearer understanding of digital marketing, and I found it useful that it was tailored to our small business. Martin was very informative and shared a lot of practical tips which I hope to implement going forward. Thanks Martin!
Rachel Billington
Rachel Billington
14:11 24 May 17
I would highly recommend Martins work. Having attended a workshop on digital marketing run by Martin, I was extremely impressed with his depth of knowledge and experience in marketing. Having provided me with some fantastic information I have been able to plan and begin a marketing strategy for my company with confidence that I am getting the foundations right. Following the course, Martin provided 1 - 1 time and gave me invaluable advice and help on designing my own website. Setting up a new company has many hurdles and with Martins help the marketing side for me has been dramatically lowered and is far less daunting now.
Suzanne Miller
Suzanne Miller
17:18 20 May 17
Martin set up my Google AdWords for me and I cannot thank him enough. He made the whole process simple and easy to understand. He also gave me lots of useful hints and tips about how to move forward with my marketing.Through my AdWords campaign that Martin set up for me I have won hundreds of new clients and his part in this really cannot be overstated.Use with every confidence that he will win your business more work!
Mark Littler
Mark Littler
11:58 20 May 17
Martin puts forward an effective and interesting course on Digital Marketing. He provides an in-depth knowledge in this vast topic, and manages to put details over in an easily understandable manner. The course was very inspiring and has helped me greatly. Thanks Martin
14:17 19 May 17
Martin held a group of workshops on digital marketing.We covered a lot of information ,he made it applicable to our small business. I am now more confident in our digital marketing strategy and have implemented some ideas already. He doesn't set unrealistic goals, and makes everything achievable for a small business. He doesn't talk down to you;and makes marketing seem simple and easy, when sometimes it really isn't! Thanks
Mark Littler
Mark Littler
14:10 19 May 17

The world of marketing is unrecognisable compared with 15 years ago. Some of us can remember a world before Facebook and Google but now we live in a marketing world dominated by a few key channels – and most importantly – dominated by consumers.

As technologies continue to evolve so do customers.

As a result, the marketing activity of a company needs to keep up both with  applying digital technologies and developing the knowledge and skills to use them. It’s no longer good enough to produce a wonderful brochure, print out beautifully designed leaflets and (metaphorically or literally) start knocking on doors.

Now we need to entice our prospects and customers to come to us, to engage with us, and to stay engaged.

So, you can develop your website (and you need to keep developing it), run pay per click campaigns, use social media, create viral marketing, have a quality blog, Twitter, Tumblr, pinterest, apps, online media space, analytics, goal tracking – the list goes on… and it can all be very confusing for most businesses.

But not for us. We can lead you through the world of digital and social marketing and make a difference to your company.

Call us on 07765 406530 or email martin@mcm2.co.uk

We will review what you want to achieve, assess your current activity and implement an integrated digital strategy which will deliver the best results for your budget.

How to Create Copy that Sells.

I’ve just listened to a really interesting podcast hosted by Michael Stelzner and Ray Edwards on Social Media Examiner, and while I don’t necessarily agree with it all, there’s loads of stuff to think about that we could find genuinely useful when it comes to writing...

So what is ‘Google Trends’, and how can you use it?

Google Trends is a free service provided by Google, which basically allows you to see how often a keyword or term is searched for by analysing different search queries over time. This allows you to get an understanding of how popular various search terms have become,...

What is ‘Answer the Public’, and how can we use it?

Answer the Public is a tool that allows you to visualise search queries, helping you to see exactly what your target audience is looking for – basically it performs an automated autocomplete. It fetches and maps the keyword suggestions/predictions that you see when...

Entropy always increases.

An example of this is in a kitchen. You can tidy a kitchen for 3 hours, washing, drying and placing everything just so. You clean the fridge, the floor and the cupboards, and it’s perfect. Then, an hour later, someone has made a cup of tea. And suddenly, things have...

Remember that weighing a turkey won’t get it cooked.

Remember that weighing a turkey won’t get it cooked. Measurement alone serves no purpose. We’ve touched on this before: yes, you need to measure data to note improvement or see what isn’t working, but the data you collect has to have a point and it has to be...

If you can’t measure it, think twice before you do it.

This is an old rule, and one that can be really hard to apply in today’s digital environment, but keep at the back of your mind. Generally speaking, it means that it’s best to have some form of measurement of an activity or it’s hard to gauge the value added. You need...

Whatever you do, try to learn from it.

If you’re doing well, it’s easy to fall into the trap of becoming a bit arrogant – you think that what you’re doing has to be right because at the moment, it’s working. But what about the future? Instead of guessing at your next step, or just letting it happen, it can...

Work on your subject line.

Top Tip: Reducing the words you use in your subject line can help open rates increase. Don’t blather - you just want the person getting the email to be interested enough to open it and follow the call to action. Remember to say clearly who you are and what the email’s...

Doing Something 90% well is good enough.

Doing something 90% well is good enough. Do not strive for perfection - strive for communicating, communicating again, and then communicating again. If you aim to get something 90% right, then you will have planned, acted, done it, learned, and moved on to the next...

Marketing is manipulation.

Marketing is manipulation – fundamentally we manipulate our audience to encourage them to buy our products. Manipulation is an unpopular word, but if we’re honest, we all know that’s what we’re doing. However, it doesn’t necessarily mean that it’s wrong to do it or...

Marketing is about Attention, Interest, Desire, Action and Reaction.

Marketing is about Attention, Interest, Design, Action and Reaction. Or…AIDAR…and no, it’s not some strange version of a Verdi opera. It means: Attention - we need to gain attention and be noticed Interest - we need to provoke interest Desire - we need to create...

Remember that you are not the audience.

Remember that you are not the audience. All that matters, is that you are useful to your audience - and you are not them - and no matter what they claim, no marketing agency is either - so don’t take your marketing for granted. We all work in our own bubble, so you...

Marketing is a game of consistency and persistence.

Marketing is a game of consistency and persistence, you have to get going and keep going. Consistency is defined as ‘the quality of achieving a level of performance which does not vary greatly in quality over time’. Think about it. You could probably see an advert for...

Marketing is like going on a date.

Marketing is like going on a date – our whole approach to marketing is based on this principle and we use these stages we are going to use to break down marketing into manageable Before the date - Hygiene Factors - make sure you look presentable, have things to say...

Marketing impacts every point of your business.

Marketing impacts every point of your business: any decision that affects what products you sell, who to, and how, is a marketing decision. If you don’t have marketing, then how do you increase awareness of your product, how do you make it visible to a larger...

Keep asking yourself – so what?

Keep asking yourself – so what? Whenever you think you have a great product, a piece of copy, an ad, do the so what test? Ask yourself, what does that actually mean to the customer? What outcome do you want it to produce? Yes, you know that in every element of your...

80% of success is just turning up, so you need to turn up, every day.

80% of success is just turning up, so you need to turn up, every day. But this doesn’t simply mean physically, in person. It means intellectually. It means listening to the needs of your current customers and solving their problems, rather than having your ready-made...

Do office plants reduce stress?

Experts now say that having a plant in the office has the potential to prevent sick days, reduce stress and aid creativity. The ideal office plants will improve the mix of bacteria in the office air, and also survive with low light with a low level of care. All those...

You need to make an emotional link to the customer.

You need to make an emotional link to the customer; you will get a far better response if you can make them feel something. So, think about what you can make your audience feel. If first impressions form in less than a second, you need to create some sort of emotional...

You need to look at every touch point you have with your audience.

You need to look at every touch point you have with your audience and maximise every opportunity to get your message across. Basically, touch points are the places where your customers engage with your brand in a way that strengthens and supports their customer...

Get in touch

14 + 10 =

Join us on facebook

1 day ago


Happy Valentines Day from the Make Events team! We had a catch up this morning followed by a Valentines Day exercise. It involved writing what you love about each other then popping them in a frame for our desks! There was lots of chocolate provided obviously... ...

View on Facebook

2 days ago


Preparation has begun!
#Collaboration #ChesterZoo #PopUp #Summer2019

View on Facebook