Using old style media, new style

When the BBC and Netflix collaboration, Dracula, aired in 2020, it was inevitably loved by some and less by others but generally, reviews were favourable. Written in 1897 by Bram Stoker, it’s a well-known story which has been dramatised many times, so how did the BBC,...

Retention or acquisition?

Should your marketing focus on retention or acquisition? It’s a tricky one. The last couple of years have inevitably focused on customer retention as many businesses have been fighting to survive. As we come up for air however, thoughts are turning towards new...

Aim for what’s reasonable

Despite a lack of formal training on how to be a good leader, it’s a role many people acquire at some point, yet often do so with no direct intention. Either way, once acquired, the requirement to guide, motivate and inspire people to achieve a shared vision remains....

Losing clients

It’s fair to say that in a way, the day you get a client is the day you start losing them. There is a scene in Mad Men – a drama about one of New York’s most prestigious, high-pressure, Madison Avenue advertising agencies, set in the 1960s – in which they...

Never ever let your pet lick your face

Often, dog owners allow their furry friends to get a little bit too close, and research is showing that this could be detrimental to your health. We all love our pets; the warm and friendly welcome when you come home from a long and tiring day, the constant and...