How Netflix uses data to make shows you want to watch – before you even know you want to watch them.
We are all familiar with places like YouTube and Netflix recommending videos based on our viewing history. If you...
Hanlon’s Razor – A great way to improve relationships
Many of us are familiar with Occam’s Razor: the principle that suggests that when there is more than one explanation...
When a bit of knowledge can be dangerous.
Confidence is key. Fake it till you make it. We’ve all heard the positive affirmations that are designed to propel us...
What is the MoSCoW Method?
This technique was shared with me by a friend of mine, Dominic Lusardi, an entrepreneur, digital expert. It’s a simple...
The 30% Rule and Marketing
The 30% rule - utilised by businesses across many industries - is a concept pioneered by Steve Jobs as a way to help...
Why your marketing might not be working.
We often take on clients who think that their marketing is not working. It’s not doing what it’s supposed to do which...
Managing Your Assets
We’ve talked before about using Facebook, Twitter, LinkedIn and YouTube to drive traffic and to generate leads. After...
The Incident Pit
The incident pit may sound like the setting of a horror movie, but it doesn’t actually have anything to do with...
Hindsight Bias
Hindsight bias is a particularly peculiar phenomena occurring across all industries and both inside and outside the...