The 30% Rule and Marketing
The 30% rule - utilised by businesses across many industries - is a concept pioneered by Steve Jobs as a way to help...
Why your marketing might not be working.
We often take on clients who think that their marketing is not working. It’s not doing what it’s supposed to do which...
Managing Your Assets
We’ve talked before about using Facebook, Twitter, LinkedIn and YouTube to drive traffic and to generate leads. After...
Employee Engagement in 2021
As light starts to appear at the end of the coronavirus tunnel, questions are being asked about what the workplace...
Company Culture Counts
It makes perfect sense that whether a company’s culture is positive, indifferent, inadequate, or negative, it will...
The Incident Pit
The incident pit may sound like the setting of a horror movie, but it doesn’t actually have anything to do with...
Hindsight Bias
Hindsight bias is a particularly peculiar phenomena occurring across all industries and both inside and outside the...
Confirmation Bias
Confirmation bias, from a psychological perspective, describes someone creating a hypothesis and then proceeding to...
Shifting Strategy
There can be little doubt that the coronavirus is having a huge impact on businesses and individuals and causing great...