07765406530 martin@mcm2.co.uk

Entropy in Marketing

The effect of entropy on marketing Entropy, or chaos, always increases. Everything is moving from an ordered state to a more chaotic, less ordered state. There are two simple examples of this, firstly my kitchen. I tidy the kitchen every few days, put things in the...
Content Marketing – Want to be amazing?

Content Marketing – Want to be amazing?

I received a piece of advice from a highly respected expert in social media – it was that you should work on being amazing in each social channel and once you have become amazing there, move on to the next. The idea being, that we should spend time doing one...

Facebook is the pub

Most people struggle to work out what to say and do on Facebook. They are not sure what to use it for, and rapidly find that they are not really generating any business from it. Facebook soon becomes an end in itself, managing it becomes something you do, something...