Top 10 sins in podcast marketing – Ninja Nepotism
I have been spending a huge amount of time listening to podcasts lately, and while some of them are great, some leave...
Top 5 worst pitch experiences
Most of us do pitches, good or bad they are an integral part of the marketing business. For as long as I...
5 Reasons why I dislike Facebook
Now, everyone is "doing facebook", everyone has at least one page and they update their status's daily,...
Laughter Tracks in Content Marketing
I was listening to a podcast yesterday, "Content Marketing" by Rachel Parker, and although I struggle...
A to Z of Content Marketing – D is for Depth
One key dimension people often miss when developing or assessing a content marketing strategy is its...
Hygiene Factors in Content Marketing
One of the first things that we do in any content strategy is to review the organisations hygiene...
Content Marketing C is for Call to action
If we were to always put one thing in our content, it is a call to action, but its not as simple...
Assessing your business for Content Marketing
One thing people have asked us is how do you really get under the skin of your business and get...
Content Marketing B is for Business
This is a simple step by step process you can follow to assess your business so that you can...