The Right Decision
That you cannot run a business without making decisions is a fundamental fact. The problem is that strategic errors...
The Stockdale Paradox
We are all familiar with places like YouTube and Netflix recommending videos based on our viewing history. If you...
How did Marvel use viral marketing effectively?
For many of us, it is hard to imagine a time when superhero movies did not dominate the popular culture. Since the...
The Joy of Bob Ross
Bob Ross – the softly spoken marketing genius. For many of us, when we hear the name Bob Ross, we think of two things....
Building or rebuilding resilience.
As with so many things, how businesses have managed to cope with the effects of the pandemic appears to rely on the...
Business Trends in 2021.
It’s no secret that 2020 has been a challenging year for many businesses, so what opportunities and trends might...
Try to create Love and Lust in your customers (perhaps not literally).
If they love you, they will buy from you, if they lust after your product, they will buy more, they’ll buy it sooner...
Traditionally, there are 4Ps of marketing: price, place, product and promotion.
Most people think of promotion or advertising when they think of marketing - they forget the price, place and product...
Never, ever build your business on something you don’t own.
Certainly, use Facebook, Twitter, LinkedIn and YouTube, but never rely on them because the rules can change, so don’t...