Embrace the chaos – part 2
If there is one undeniable law of the universe it's that entropy always increases. Entropy - or chaos - is the natural...
Your A, B, C and D players
We do an exercise with all of our coaching clients enabling them to look at their staff (we also do the same or...
Fonts and colours are important
We recently ran a marketing tactics course for small business and startups and the first part focuses on brand - how...
Hard to read, hard to do
Scientifically, the more difficult something is to read, the more difficult we perceive it to be. The difficulty could...
What are your 3 to 4 brand words, and why should you spend time on them?
Your 3 to 4 words are the words or phrases that you use to define your brand. They are vital, because if you don’t...
What are marketing territory maps and why do they matter
A territory map is a way of representing the space you own in the minds of your consumers. It is the way you present...
The impact of post-literacy
These days, consumers understand and communicate with brands so much through technology and multimedia that it could...
Marketing maturity? What, how, and when?
A recent study by Heinz Marketing and Integrate has looked at the how and why of marketing maturity in an environment...
Using old style media, new style
When the BBC and Netflix collaboration, Dracula, aired in 2020, it was inevitably loved by some and less by others but...