Are we living in a virtual world?
If this is the case, then one possibility is that we are like a version of The Sims, and everything, including us, is...
Marketing is manipulation.
Marketing is manipulation – fundamentally we manipulate our audience to encourage them to buy our products....
How to increase engagement using marketing technology.
IMost new marketing technology is being driven with engagement at the forefront of the developer’s minds. After all,...
How to Create Copy that Sells.
I’ve just listened to a really interesting podcast hosted by Michael Stelzner and Ray Edwards on Social Media...
So what is ‘Google Trends’, and how can you use it?
Google Trends is a free service provided by Google, which basically allows you to see how often a keyword or term is...
What is ‘Answer the Public’, and how can we use it?
Answer the Public is a tool that allows you to visualise search queries, helping you to see exactly what your target...
Entropy always increases.
An example of this is in a kitchen. You can tidy a kitchen for 3 hours, washing, drying and placing everything just...
Remember that weighing a turkey won’t get it cooked.
Remember that weighing a turkey won’t get it cooked. Measurement alone serves no purpose. We’ve touched on this...
Whatever you do, try to learn from it.
If you’re doing well, it’s easy to fall into the trap of becoming a bit arrogant – you think that what you’re doing...