Your A, B, C and D players
We do an exercise with all of our coaching clients enabling them to look at their staff (we also do the same or...
Fonts and Colours are important 2
In the previous blog post, we referred to our marketing tactics course in which we talked about brand, it's...
Fonts and colours are important
We recently ran a marketing tactics course for small business and startups and the first part focuses on brand - how...
Your hedgehog
It’s likely that your business relies on offering various products or services to different customers. And hopefully,...
We need to remember why we forget.
One definition of memory is ‘the ability to remember information, experiences, and people’. Sounds simple, and yet...
Stop trying so hard
We’ve all suffered last-minute nerves before public speaking events, business presentations, interviews, exams, the...
Hard to read, hard to do
Scientifically, the more difficult something is to read, the more difficult we perceive it to be. The difficulty could...
What are your 3 to 4 brand words, and why should you spend time on them?
Your 3 to 4 words are the words or phrases that you use to define your brand. They are vital, because if you don’t...
What are marketing territory maps and why do they matter
A territory map is a way of representing the space you own in the minds of your consumers. It is the way you present...