What are marketing territory maps and why do they matter
A territory map is a way of representing the space you own in the minds of your consumers. It is the way you present...
The impact of post-literacy
These days, consumers understand and communicate with brands so much through technology and multimedia that it could...
Marketing maturity? What, how, and when?
A recent study by Heinz Marketing and Integrate has looked at the how and why of marketing maturity in an environment...
Using old style media, new style
When the BBC and Netflix collaboration, Dracula, aired in 2020, it was inevitably loved by some and less by others but...
Personalisation counts
Using a data-based approach to tailor a personalised offer to individual prospects by using data, can encourage them...
So, what are the 4 golden questions?
This is a technique shared with me by Ian Kinnery, an exceptional business coach based in the North East. We run a...
The Consistency Principle
Continuing the TV theme of the previous blog, why did my wife and I watch ‘Raised by Wolves’, all the way through to...
Why don’t they love you any more?
So, why do people stop loving your product? When I was 13, the TV show I loved above all others was…wait for...
The real value of values
In our latest business book group, we got around to discussing the value of an organisation’s values. Now, everyone in...