The Right Decision

That you cannot run a business without making decisions is a fundamental fact. The problem is that strategic errors caused by making the wrong decision can be disastrous.

Obviously, that is not always the case as minor errors can be seen quickly and easily rectified with lessons learned for the next time – and most of the time small decisions will either be right, not that important, or not even noticed.

But getting a big decision wrong can have a serious negative impact and even put the business at risk.

So how can a business be confident it is making the right decision when indecisiveness creates stagnation and can bring the business to a standstill, while knee-jerk decisions can be reckless and irresponsible? Not to mention that our personal bias means that when we have an opinion of what we should do, or want to do, we nearly always find evidence to support it while discounting, or at least minimising, the evidence against it.

One route to the answer may be the process of tackling the issue head on by weighing up the conflicting evidence and considering the pros and cons of the decision.

As impartially as you are able, why not robustly argue first for a decision and then equally robustly against it? That way you are far more likely to uncover all the issues for consideration rather than simply making the decision for which you are likely to be unconsciously biased.

By working through opposing views, you can simply cut to the chase at the point where the two views agree – making the big decisions easier to make.

The Consistency Principle

Continuing the TV theme of the previous blog, why did my wife and I watch ‘Raised by Wolves’, all the way through to the end, when we started thinking it wasn’t that great after about 2/3 episodes? More recently, we watched ‘Losing Alice’ on Apple TV. Originally it...

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Why don’t they love you any more?

So, why do people stop loving your product? When I was 13, the TV show I loved above all others was…wait for it…Blake’s 7. I never missed a week, and my devotion was total – until the final episode in which the main characters were killed off and I was very upset! At...

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MCM2 – no nonsense digital marketing agency in Cheshire.

We provide full-service digital marketing, including, email marketing, pay per click, content, seo, design, web building and strategy.

The Consistency Principle

Continuing the TV theme of the previous blog, why did my wife and I watch ‘Raised by Wolves’, all the way through to the end, when we started thinking it wasn’t that great after about 2/3 episodes? More recently, we watched ‘Losing Alice’ on Apple TV. Originally it...

read more

Why don’t they love you any more?

So, why do people stop loving your product? When I was 13, the TV show I loved above all others was…wait for it…Blake’s 7. I never missed a week, and my devotion was total – until the final episode in which the main characters were killed off and I was very upset! At...

read more

The real value of values

In our latest business book group, we got around to discussing the value of an organisation’s values. Now, everyone in the group felt that they had a clear set of values, and very much tried to stick to them. In business, they knew how they wanted to be, how they...

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