Work on your subject line.
Top Tip: Reducing the words you use in your subject line can help open rates increase. Don’t blather - you just want...
Doing Something 90% well is good enough.
Doing something 90% well is good enough. Do not strive for perfection - strive for communicating, communicating again,...
Marketing is about Attention, Interest, Desire, Action and Reaction.
Marketing is about Attention, Interest, Design, Action and Reaction. Or…AIDAR…and no, it’s not some strange version of...
Remember that you are not the audience.
Remember that you are not the audience. All that matters, is that you are useful to your audience - and you are not...
Marketing is a game of consistency and persistence.
Marketing is a game of consistency and persistence, you have to get going and keep going. Consistency is defined as...
Marketing is like going on a date.
Marketing is like going on a date – our whole approach to marketing is based on this principle and we use these stages...
Marketing impacts every point of your business.
Marketing impacts every point of your business: any decision that affects what products you sell, who to, and how, is...
Keep asking yourself – so what?
Keep asking yourself – so what? Whenever you think you have a great product, a piece of copy, an ad, do the so what...
80% of success is just turning up, so you need to turn up, every day.
80% of success is just turning up, so you need to turn up, every day. But this doesn’t simply mean physically, in...