Marketing is manipulation.
Marketing is manipulation – fundamentally we manipulate our audience to encourage them to buy our products....
How to Create Copy that Sells.
I’ve just listened to a really interesting podcast hosted by Michael Stelzner and Ray Edwards on Social Media...
So what is ‘Google Trends’, and how can you use it?
Google Trends is a free service provided by Google, which basically allows you to see how often a keyword or term is...
What is ‘Answer the Public’, and how can we use it?
Answer the Public is a tool that allows you to visualise search queries, helping you to see exactly what your target...
Entropy always increases.
An example of this is in a kitchen. You can tidy a kitchen for 3 hours, washing, drying and placing everything just...
Marketing is about Attention, Interest, Desire, Action and Reaction.
Marketing is about Attention, Interest, Design, Action and Reaction. Or…AIDAR…and no, it’s not some strange version of...