Remember that the key point of going on a date is to start building a relationship.

Usually, to do this, you have to be:

  • Interesting.
    And interested.

This is key. You have to be engaging, funny, informative etc. but above all you have to be interesting to, and interested in, the other person.

You don’t just shout about yourself and you don’t just tell them how great you are. You talk to them about what’s important to them, you listen to what they say and you reflect it back at them.

Of course, what many people hope for when they go on dates is to find someone they like, who likes them, and then stick with them for as long as they are happy – which means they stop looking for or going on other dates.

Marketing is more like going on lots of different dates and building relationships with as many new people as possible, as well as maintaining the relationships that already exist.

In fact, marketing is about making as many people as you can/need, love you.

Love is crucial in a happy relationship and love is the crucial objective for successful marketing. And yes, we know that love is a very emotional word, and might feel weird in a business context, but bear with us, marketing is about getting people to love you, honest.

Think about people who love you:

  • They want what’s best for you.
  • They want to hear from you.
  • They want regular contact.
  • They care about your welfare.
  • They might even tell you what you are doing wrong.
  • They might help you overcome your faults and make you a better person.
  • They might introduce you to their friends and family.
  • They are less likely to cheat on you.

In business if they love you:

  • They want what’s best for you – so they might give you a good review.
  • They should buy from you because that is best for you, and for them.
  • They want to hear from you, so they will enjoy your emails, your website, your content.
  • They might introduce you to their friends and family.
  • If you ask, they might give you advice on how to improve things.
  • They should be monogomous – not buy from your competitors.

So, how do I get someone to love me – what do I have to do?